Bill is well-organized, mildly humorous (I'm fortunate, in that I like his humor. If you don't, just try to ignore it), and thorough. The online resources he mentions throughout the book on a password-protected website are well-coordinated with the book's topics, and provide at least as much "additional reading" as the book itself. (I printed them all out and filled an oversized three-ring binder.)His counsel is aimed at financial services professionals who are NOT sole proprietors, although I, as a life-insurance-and-annuities sole proprietor, did find much that could be adapted to my situation. Regardless of the product or service you offer, if you are frustrated using all the usual techniques for lead generation, you will benefit. This is not a book simply to read. It is in every sense a WORKbook.Bill divides the sales process into three broad tasks. Each of these would ideally be implemented by a separate team or individual, although he makes allowances for one individual to wear two or three hats, at least in the beginning:1) Lead generator, who "beats the bushes" (a phrase Bill would probably claim as his - that's part of his humor, as will become immediately evident as you read the book) to find prospects who have at least a faint interest in your product or service.2) Lead developer, who nurtures the lead along until the prospect moves up the ladder from "info lead" to "green cherry" to "red cherry" to "hot prospect."3) Salesperson, who then receives the prospect, meets with him/her (or whatever method of presentation is customary in your industry) and either closes the sale or demotes the prospect back down the ladder.Bill spends by far the bulk of his time on the first two ares, lead generation and development. This is NOT a book about sales techniques such as answering objections, closing, etc. It IS a book about developing systems in your office so that you don't lose leads, miss opportunities, or otherwise "shoot yourself in the foot" (another of Bill's famous sayings, or so he would claim). Throughout the book, it becomes evident that Good offers his own software and systems training service, but you do not need to purchase his system (priced in the mid- to upper-four-figure range) to benefit.I first read the book, underlining profusely, downloading the online goodies as I went. Good buries passwords throughout the book, to unlock relevant sections of his website. Suggestion: Each time you come across one, write PASSWORD in the margin, in case you want to go back to that portion of the site later.Now that I've completed it, I'm going back and working through the workbook PROCESS, which requires time, thought, and effort, as do all things worthwhile.Bottom line, Bill's book is a GOOD investment.