This book is chock full of information for anyone running or starting a photography business. Lara covers so many things in this book that until now have been neglected leaving photographers to figure it out for themselves for far to long. From making the transition from hobby to business, to marketing, to work flow, to pricing, you name it, she's got it covered. Lara's writing flows well and is easy to comprehend. It is detailed enough to be helpful without bogging the reader down with needless rabbit trails. The order of the book is well thought out and leads the reader step by step through the process of establishing and running a photography business. I really like that she gets you thinking about the big picture as well as the details. Speaking of pictures, there are lots of pictures in this book and I did find myself wondering why they were included in the book as I read it. But they are quality photographs and while they do not seem to add to the book they in no way detract from it either. In the end no mater how you look at it this book is a well written and much needed recourse for photographers. As both a photographer and a business consultant I highly recommend this book for anyone who wants to either start a photography business or improve the one they already have.In short "Photography Business Secrets" is something that until now has been lacking in the vastly over crowded world of photography books.