I was almost stunned to find a book focused specifically on Telcom Sales. Phillip understands the telcom industry because of his many years of hands on experience. This hands on experience is what makes his opinions so valuable. I would recommend this book for any person regardless of experience in the industry. This book would obviously be helpful for the rookie saleperson but I believe even the veterans would find or be reminded of useful information as well. He includes examples and scripts for each step of the sales cycle. You will not be disappointed in your purchase of this book. I also purchased his tape series which are great for all the windshield time we salespeople experience. His tapes can be purchased through his website which is listed in his book.